A market segmentation analysis is one of the central ways to identify potential customers, competitive advantages and product features.
Market segmentation is the activity of dividing a large set of consumers or markets, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
The overall aim of a market segmentation analysis is to identify high yield segments that are less competitive in comparison to other segments. These segments are then given special attention in order to monetize on the imbalance.
Different market segments require different marketing programs. The programs are based on strategies and tactics related to the assumptions regarding the segment. Different offers, prices, promotions, distribution or other marketing variables are created and tested on various segments in order to identify common traits and successful strategies based on the individual needs of each segment.
Our team has extensive experience in segmentation studies and we will help you better understand the ins and outs of the field you are aiming to conquer.