A recent study shows that 63% of all App Store downloads are discovered through app store searches, clearly indicating that any successful apps need to incorporate a successful App store optimization strategy, which should be considered as a part of an organic search optimization strategy and integrated to the broader marketing mix.
App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (Eg. App Store & Google Play). The optimization as a process is very similar to search engine optimization (SEO) which is done for websites whereas ASO focuses on achieving high positions in an app store’s search results & top charts in order to increase the conversion of app store impressions into downloads (Conversion Rate Optimization [CRO]), but supplemental goals can include:
- Positive app reviews and ratings.
- Heightened audience engagement.
- Marketing channel diversification.
- Increased brand exposure.
Our team consists of a set of experts from varying fields which is why we can assist you in all the aspects of ASO. We will write your content, create images / videos and tutorials, optimize conversion and in general provide you with a top notch App Store strategy.