A distribution partnership analysis focuses on mapping distribution related processes that can take on many forms called channel partnerships. These partnerships allow buyers and sellers to work together to find distributors and add the most value to their supply chain.
Suppliers around the world are generating wealth by integrating channel partnerships into their core distribution strategies. The role of distribution channels in these strategies is to both maximize and diversify sales as well as mitigate risk when looking to find distributors.
These are some of the common types of distribution channels:
- Distributor
- Retailer/Vendor
- Reseller
- Marketplace
- Value-added reseller
- Consultant
- Systems integrator
Our analysts will assist you in conducting a distribution partnership analysis by providing data regarding potential partners and determine where they could add value by customer, product, and geography. The list will then be assessed based on the following criteria:
- Customer relationships. We will gain access to the distributor’s local market share, how well they are positioned and how their business has developed in the past years.
- Product knowledge. We will analyze the distributor’s image on the local market and make assessments on whether their level of professionalism and skill is sufficient for distributing your product.
- Sales capabilities. We will analyze whether the distributor has the skills and human resources to provide you with the desired levels of customer outreach and relationship management.
Please contact us if you are looking to extend your distribution network.