A competitive landscape analysis is an assessment of the strengths and weaknesses of current and potential competitors in a given marketplace. The analysis aims to provide both an offensive and defensive strategic context to identify opportunities and threats.
A competitive landscape analysis is a central element of corporate growth strategy albeit a lot of companies typically neglect conducting it systemically. The competitive landscape analysis is typically neglected due to business owners trust in having a general understanding of the field’s development and relying on informal impressions, conjectures and intuition in trying to assess how the market is evolving.
This method may however often lead to ignoring competitive blindspots that might prove crucial in the development of the field.
Our analysts have a proven way of methodically analyze markets on both micro and macro level in order to identify trends and accelerating companies. Once identified, we will conduct all necessary due diligence regarding the trend on your behalf.
Please contact us and we will produce a quote regarding the analysis of your operational environment.