Benchmarking is the practice of comparing businesses based on their operations. A benchmark study aims to map business processes and performance metrics of products / companies that are either competitors or market leaders from a different field of business. The dimensions typically measured are quality, time and cost when analyzing processes and features, design, story, marketing tactics & pricing when analyzing products.
The pin pointed best practices / attributes are used to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance or end user attractiveness. Benchmarking is often made when initiating a new development project, but should optimally be viewed as a continuous process in which organizations continually seek to improve their operating practices or product features.
We will assist you in analyzing the market in your given industry in order to produce a list of potential optimization measures for your production or development backlog for your product.
Please contact us and our consultants will provide you with an estimate of the workload of benchmarking your product’s competitors.