Our team has an extensive track record of successful market research projects.
Please have a closer look at the different types of research we primarily conduct.
Market Segmentation Analysis
A market segmentation analysis is one of the central ways to identify potential customers, competitive advantages and product features. Market segmentation is the activity of dividing a large set of consumers or markets, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. The overall aim of...
Benchmarking
Benchmarking is the practice of comparing businesses based on their operations. A benchmark study aims to map business processes and performance metrics of products / companies that are either competitors or market leaders from a different field of business. The dimensions typically measured are quality, time and cost when analyzing processes and features, design, story,...
Competitive Landscape Analysis
A competitive landscape analysis is an assessment of the strengths and weaknesses of current and potential competitors in a given marketplace. The analysis aims to provide both an offensive and defensive strategic context to identify opportunities and threats. A competitive landscape analysis is a central element of corporate growth strategy albeit a lot of companies...
Market Potential Analysis
A market potential analysis is conducted in order to identify the total size of the market for a specific product and is usually measured either by sales value or sales volume. Determining the potential of a product is an essential part of a successful marketing process as it sets the limits for potential profitability in...
Distribution Partnership Analysis
A distribution partnership analysis focuses on mapping distribution related processes that can take on many forms called channel partnerships. These partnerships allow buyers and sellers to work together to find distributors and add the most value to their supply chain. Suppliers around the world are generating wealth by integrating channel partnerships into their core distribution...
Customer Behavior Analysis
A customer behavior analysis aims to study individuals, groups, or organizations and all their activities associated with the purchase, use and disposal of a certain product or service. The analysis includes identifying the emotional, mental and behavioral responses related to the activity being observed. The Consumer Behavior Analysis is based on utilizing a mix of...