A customer behavior analysis aims to study individuals, groups, or organizations and all their activities associated with the purchase, use and disposal of a certain product or service. The analysis includes identifying the emotional, mental and behavioral responses related to the activity being observed.
The Consumer
Behavior Analysis is based on utilizing a mix of techniques from the following
fields:
- Marketing and economics
- Behavioral economics
- Psychology
- Sociology
- Social anthropology
- Anthropology
- Ethnography
The analysis is based on examining how emotions, attitudes and preferences affect buying behavior, but instead of digging deep into the underlying set of personal beliefs that guide the customer behavior, our team aims to quantify the results into testable hypotheses that can be utilized when creating marketing plans.
Our recommendations will be based on numerical data regarding a mix of variables such as the ones below.
- Demographics
- Interests
- Usage rates
- Usage occasion
- Loyalty
- Brand Advocacy
- Referral Culture
Please contact us in order to get a quote regarding a customer behavior analysis for your field.